Welcome to the enhanced digital age!
In a world where the average person spends hours daily on social media, video content has become the king of engagement. Whether you’re a real estate agent, a mortgage lender, or an insurance broker, understanding the power of video marketing is essential to elevate your brand and effectively communicate your services.
Why Video?
- Higher Engagement and Retention Rates
Videos are not just visually appealing; they are incredibly effective at holding attention. According to a study by HubSpot, 54% of consumers want to see more video content from a brand or business they support. Videos can explain complex concepts like mortgage lending or property law in a way that is both understandable and engaging, making them perfect for a diverse age range audience.
Videos excel not only in engaging existing customers but also in attracting new ones. For people who aren’t already familiar with a brand, video content can be a powerful tool for making a strong first impression.
Here’s how:
Attracting New Audiences: Video content is more likely to be shared and discovered on social media platforms, reaching a broader audience beyond your existing customer base. A report by Brightcove revealed that social video generates 1200% more shares than text and images combined, making it an excellent tool for increasing brand visibility to potential new customers.
Enhancing Brand Recall: Videos, with their combination of visuals and audio, are more memorable than text or static images. According to a study by Insivia, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. This means that new audiences are more likely to remember your brand after watching your video.
Creating Emotional Connections: Video allows for storytelling that can resonate emotionally with viewers. Even if someone is not initially familiar with a brand, a compelling video can create an emotional connection, making them more likely to remember and support the brand in the future.
Demonstrating Products or Services: For those unfamiliar with your services, a video can provide a clear and engaging demonstration of what you offer. This is particularly effective for businesses like real estate agencies or mortgage lenders, where services can be complex and require more detailed explanations.
By leveraging video content, brands in Lafayette can not only retain their existing clientele but also expand their reach, attracting new customers and establishing a strong brand presence in the community.
- Improved SEO and Online Visibility
Google loves videos. Websites with video content are 53 times more likely to rank on the first page of Google search results, as per a report by Forrester. This means more visibility for your services in your competitive market. So if you want to be discovered, make more videos!
But don’t forget to optimize your media presence across all platforms. You know, Omni Channel Market…we’ll talk about that more in a later blog post.
- Enhanced Trust and Credibility
A well-produced video can significantly boost the perceived professionalism and credibility of your service. A study by Wyzowl found that 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
So when you make a video, make it good, chocked full of value, and keep it entertaining. If it sucks, people leave, and well you’re not going to rank well!
- Social Media Loves Video
Videos are shared 1200% more times than text and images combined on social media, according to Small Business Trends. This makes video a powerful tool for word-of-mouth marketing and reaching new audiences.
How to Leverage Video in Your Marketing Strategy
– Showcase Your Services: For any business this can be a myriad of things, all depending on the value you provide to your community. For real estate agents, this can be virtual tours of properties, market updates, or Real Estate news. For mortgage lenders, explainers on loan processes, and the hottest topic in the land: interest rate updates. For insurance brokers, insurance tips, and everyone benefits from client testimonials.
– Educate Your Audience: Create content that explains industry jargon or answers common questions.
– Tell Stories: Humans connect with stories. Share success stories, client experiences, and behind-the-scenes glimpses.
Storytelling is an art form, and telling stories is very much a part of the fabric of our society. We all have the potential to be great storytellers…if you have the time for it. If you don’t, then make sure to hire a good one.
—
In The End, VIDEO MATTERS!
Video marketing is no longer just an option; it’s a necessity for service professionals the world over.. It’s a versatile tool that can educate, entertain, and engage a wide range of demographics. Don’t miss out on the opportunity to elevate your brand and effectively communicate your services through the power of video.
There are no longer any excuses. You can create videos right now. You are no longer confined due to only having a phone. All you need is a plan, an idea, and a passion for what you do, and what you offer to people. Get out there and start communicating.
Remember, a video is worth a thousand words, and in today’s fast-paced digital world, it might just be worth a thousand leads too.
We’ll talk about lead generation in another blog post!
Are you ready to engage your audience with compelling video content?
You want it to look awesome, be compelling, and not have to do a ton of work!
Then Contact Media Engage today!
—
*Sources: HubSpot, Forrester, Wyzowl, Small Business Trends*