When it comes to marketing real estate listings, at Media Engage LLC, we don’t just sell properties—we tell their stories. Our approach goes beyond the traditional Realtor “for sale” sign and MLS listing. We believe every property has a unique story worth telling, and it’s our job to share it in the most captivating way possible.
Take the case of 120 Banks Avenue in Lafayette, currently owned and operated by James Palmer, CEO of Pelican Engineering. Charles Ditch and Scott Domingue, presented a special opportunity to do something truly innovative. We put our minds together and came up with the idea of not just showcasing the building’s specs and features, we crafted a compelling mini-documentary to bring the location’s value to life.
Charles Ditch and Scott Domingue
Our process started by deeply understanding the property and its story. We discovered that James himself had a fascinating journey intertwined with the building, providing invaluable insights into why this location was not just another piece of real estate, but a hub of innovation and potential.
The Mini-Documentary:
We created a captivating mini-documentary featuring James Palmer. Through candid interviews and intimate storytelling, James shared what made 120 Banks Avenue special, the history behind Pelican Engineering, and valuable wisdom for future owners. This authentic storytelling allowed potential buyers to emotionally connect with the property and see themselves in its future.
Agent Video Tour:
But we didn’t stop there. To give potential buyers a professional and insightful perspective, we produced an Agent Video Tour featuring real estate experts Charles Ditch and Scott Domingue. Their video showcased every highlight, practical feature, and nuanced detail of the property, adding a professional layer of credibility and insight.
An Ecosystem of Content
At Media Engage, we believe content isn’t just a one-off; it’s an entire ecosystem strategically deployed across multiple channels. We leveraged our documentary and video tour, dripping out snippets across:
- Social Media Platforms: Regular posts on Instagram, Facebook, LinkedIn, YouTube, and TikTok.
- Email Blasts & Text Campaigns: Targeted outreach leveraging the extensive networks of agents Charles Ditch and Scott Domingue.
- Traditional Print and Digital Media: Custom-designed brochures and listing materials professionally presented the property details.
- Targeted Social Media Ads: Paid advertising campaigns strategically placed to reach potential buyers and investors in relevant demographics.
Elevated Marketing Beyond Traditional Real Estate
Most commercial real estate listings get minimal marketing—typically just an MLS listing, an exterior sign, and basic photos. At Media Engage, we knew we could do better. Our strategy for 120 Banks Avenue went well beyond standard practices:
- Professional Photography & Videography: No cellphone shots here—high-quality visuals only.
- Agent Engagement: Content leveraging respected agents Charles Ditch and Scott Domingue to elevate credibility.
- Direct and Personalized Outreach: Email and text message campaigns carefully crafted to engage directly with the right audience.
Check Out The Virtual Reality Experience:
CLICK TO VIEW 120 BANKS VR EXPERIENCE
Why We Go Above and Beyond
At Media Engage, we treat every property as a unique product. Our responsibility is to communicate its value clearly, authentically, and creatively to the market. With 120 Banks Avenue, we didn’t just market a location—we told a compelling story that resonated with people.
The result is simple yet profound: we reach more potential buyers, create deeper connections, and position our client’s listings to achieve maximum value.
This is how we market real estate listings—by telling extraordinary stories through exceptional media.
Check out the listing website:
CLICK HERE TO SEE PROPERTY WEBSITE
Ready to give your property the marketing attention it deserves?
Reach out to us today on this website or call us directly at 337.408.8861 to start telling your property’s story.
Thanks for reading!
-Tommy R.