Nice Isn’t Enough: How Strategy Turned 404 Robin Hood Circle from Stuck to Sold
“Great marketing only creates opportunities. Great sales turn those opportunities into success.” — Anonymous
The difference between a listing that sits and one that sells comes down to one word: strategy. When 404 Robin Hood Circle first hit the market, it looked the part—beautiful presentation, professional photos, a respected agent—but the home didn’t move. In today’s market, nice just isn’t enough.
Enter Erin Roussel and the Media Engage team. We delivered a full Capture Lab Media Suite—cinematic visuals, drone photography, floor plans, and narrative storytelling that highlights not just the home, but the lifestyle. Erin took that content and executed: broker network, sphere outreach, targeted emails and texts, social promotion, and a high-energy open house.
Beauty opens the door; positioning gets the offer. The agents who leverage today’s tools—video, drone, floor plans, social storytelling—don’t just get attention. They create opportunity.
Within a single week, the property was under contract. Not by chance—by a smart blend of creative media, strategic distribution, and authentic engagement. This isn’t a question of who is “better.” It’s about adapting, leveraging the tools, and increasing opportunities for your clients.
Walk through the media suite—photos, drone, and floor plans—designed to convert curiosity into showings.
At Media Engage, we help Lafayette and Acadiana agents align presentation with positioning so listings do more than look good—they move. In this market, nice isn’t enough—strategy is everything.